Hi, I am Albena!

Digital technology expert, marketer, enjoys the expat life and shares inspiration and insights on personal growth, leadership and the digital skills you need to create your own online business.

Welcome to my personal site! I appreciate you stopping by to check out my bio and learn more about me.

I have always been fascinated by how digital technology impacts our lives for the better.

Just think about it for a second.

Isn’t it amazing, the possibility we have today, to connect with like-minded people across the planet?
How normal it has become to work or study from home?
How easy is it to get all the information and commodities you need by surfing the internet?

How does digital technology impact your life?

I started my career as a computer engineer in the 90ties, building websites.  Later I was helping organizations through their digital transformation. Supporting them in defining their digital strategy, purpose and the best ways of reaching and serving their customers. 

It was a great revelation last year realizing that I can use the very same skills to create my own online business and facilitate my personal digital transformation. 

My own online business

I am working on creating financial independence through my own online business built around my interests and passions. Enjoying the freedom to work exclusively on the topics of my interest, on a laptop from anywhere in the world.

I am determined to remove the borders between work and the rest of my life. The things that get me excited and ticking,  are the things I do for work.

The biggest benefit by far in starting my own online business is the personal growth I have experienced. Notably, the increase of self-confidence that  goes along with taking the responsibility for creating the life I want. Getting to know myself better and figuring our what do I have to give to this world. 

What is my purpose

My personal goal is to be a leader and adviser for my children and family, for my business partners and friends. This is why I am focused on honing my leadership skills.

Tantra tradition
Mohan Sthapati, Karaikkal Ammaiyar. Bronze, c. 1990–1992. Credits: British Museum

I am convinced that by sharing my learnings with you, I will help, inspire and attract like-minded people. Sharing is connecting and co-creating, contributing and tapping into the collective intelligence.

Supporting each other in a safe and stimulating environment without unnecessary dependencies or limits to individual freedom is what makes me thrive.


What’s your story?

Let’s connect and inspire each other to grow and live a truly fulfilling and purposeful life, in abundance and joy.
With love,